Time to Change is England's most ambitious programme to end discrimination faced by people who experience mental health problems.
Not only is it England's biggest ever attempt to end stigma and discrimination and improve well-being, it is also a world first.
Other anti-discrimination programmes have measured their ability to change public attitudes around mental health, but this is the first to aim to change behaviour.
The campaign's success will be measured by evaluating its impact on the experience people actually have of discrimination.
The programme of 35 projects is led by Mental Health Media, Mind, and Rethink. It is funded with £16m from the Big Lottery Fund and £2m from Comic Relief, and evaluated by the Institute of Psychiatry at King's College, London.
The programme is backed by international evidence on what works, and has at its heart people with direct experience of mental health problems.
Many other organisations are working to combat discrimination and improve wellbeing - locally, nationally, and internationally. There are a number of organisations involved in Leeds.
To get involved or for more information visit www.timetochangeleeds.co.uk