These guidelines have been produced to help you understand how we use social media. 'Social media' covers various online and mobile technology tools which enable people to communicate easily and share information and resources. Social media can include text, audio, video, images, podcasts, and other multimedia communications.
Our main corporate social media accounts are:
• Twitter: @LeedsandYorkPFT
• Facebook: Leeds and York Partnership NHS Foundation Trust
• YouTube: communicationslpft
• Flickr: LeedsandYorkPFT
• Trust blog: www.lypftblog.net
• Pinterest: pinterest.com/leedsandyorkpft
• LinkedIn: Leeds and York Partnership NHS Foundation Trust
These are managed by the Communications Team at LYPFT and you can send any questions or comments about our use of social media to us at: firstname.lastname@example.org
We share lots of different information on our social media sites, including:
• News releases and events relevant to people and services in Leeds, North Yorkshire and York
• General information about mental health and learning disabilities
• Retweets and shared links from other health and social care agencies, voluntary sector organisations and partners such as Time to Change.
We monitor social media activity during office hours and will always do our best to get back to anyone who contacts us as quickly as possible.
We don't routinely monitor social media out of office hours or on the rare occasions our internet service is unavailable. Office hours are Monday until Friday, 8.30am - 4.30pm.
Our Communications & Engagement Team attend many events that take place at weekends and we often tweet from these events to share what is happening with our followers.
Replies and direct messages
We are not able respond to clinical or medical questions via our social media sites, but we will signpost you to where to get information, advice or support. Our Patient Advice and Liaison Service can be contacted on 0800 0525 790 or by emailing email@example.com
We follow users who are relevant to our organisation, for example health and social care agencies and voluntary sector organisations. We do not automatically follow people or organisations that follow us.
Following other people or organisations does not imply endorsement of any kind on the part of our Trust.
We use a number of #hashtags for topics that we tweet about, they are:
#sharingstories - follow this hashtag for tweets about our sharing stories campaign
#lypftbod - follow this hashtag for tweets about our Board of Directors
#lypftcog - follow this hashtag for tweets about our Council of Governors
#lypftbyt- follow this hashtag for tweets from our quarterly Building your Trust events
#lypftdiversity - follow this hashtag for tweets from our quarterly Diversity and Social Inclusion Forum events
#lypftsun - follow this hashtag for tweets from our service user network events
#lypftknowcafe - follow this hashtag for tweets from our Knowledge Cafe engagement events
We would like to encourage people who ‘like' or ‘follow' our Facebook page to get involved in conversation with us. We will always remove any unsuitable content as soon as we become aware of it. We are only responsible for content uploaded by our Communications & Engagement Team.
Other social media platforms
We have a number of other social media sites including YouTube , Flickr and a blog. Both YouTube and Flickr are set up to host our multimedia content such as pictures and videos. These sites are linked in directly to our Facebook and Twitter to help provide a more interactive online presence. Content is managed by the Trust's Communications Team and we will remove any unsuitable or offensive comments about our content as soon as we become aware of it.
LYPFT has an online blog written by the Trust's chief executive, Chris Butler, and other invited guests. We really appreciate people taking the time to comment on our blogs and welcome this interaction. We will post all comments irrespective of whether they are in agreement or disagreement with our views/ideas. There are a few things we won't post - anything personally negative, or which breaks confidentiality, or copyright or which isn't relevant to the blog.
Social media accounts used by our staff:
Victoria Betton, deputy director of strategy and partnerships: @victoriabetton
Jill Copeland, chief operating officer: @jillcopeland
Beverley Murphy, chief nurse and director of quality assurance: @bevsmurphy
Chris Butler, chief executive: @ChrisButlernhs
Social media accounts used by our services and partner projects:
Leeds Club Drug Clinic: Facebook page
The Andrew Sims Centre: @AndrewSimsCtr
LYPFT Library Services: @LYPFTlib
York Community Recovery Team: @VocYork
Your Health Matters: Pinterest page
Easy on the I: @easy_on_the_i
Get Me? Campaign: Facebook page
We are supporting and encouraging staff and services to utilise social media to share information about their work, and to connect with people and organisations online. We hope to update this section in the future as more of our professionals and services develop an online presence.
A set of guidelines have been developed jointly by health and social care organisations in Leeds. We have worked together on the guidelines to help staff who use, or are considering using, social media across the four organisations in a professional capacity. We hope you will find them helpful, but please remember they are guidelines, not rules! They are for employees of the following organisations:
Leeds City Council
Leeds and York Partnership NHS Foundation Trust
Leeds Community HealthCare NHS Trust
Leeds Teaching Hospitals NHS Trust
Click here to read the guidelines. They will be reviewed again in October 2014. If you have any questions, please contact the relevant communications team.
Press and media
The Trust Twitter stream and Facebook page is not intended for use by the media, however, we are happy for news stories to be taken from our feeds. If you are a member of the media and have a query or concern, please contact our Communications & Engagement Team on 0113 305 55989 or email firstname.lastname@example.org