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Social media guidelines


These guidelines have been produced to help you understand how we use social media. 'Social media' covers various online and mobile technology tools which enable people to communicate easily and share information and resources. Social media can include text, audio, video, images, podcasts, and other multimedia communications.


Our main corporate social media accounts are:


Twitter: @LeedsandYorkPFT

Facebook: Leeds and York Partnership NHS Foundation Trust

YouTube: communicationslpft

Flickr: LeedsandYorkPFT

 Trust blog:

• Pinterest:

LinkedIn: Leeds and York Partnership NHS Foundation Trust 


These are managed by the Communications Team at LYPFT and you can send any questions or comments about our use of social media to us at:


We share lots of different information on our social media sites, including:


News releases and events relevant to people and services in Leeds, North Yorkshire and York 

General information about mental health and learning disabilities

Retweets and shared links from other health and social care agencies, voluntary sector organisations and partners such as Time to Change.





We monitor social media activity during office hours and will always do our best to get back to anyone who contacts us as quickly as possible. 

We don't routinely monitor social media out of office hours or on the rare occasions our internet service is unavailable. Office hours are Monday until Friday, 8.30am - 4.30pm.


Our Communications & Engagement Team attend many events that take place at weekends and we often tweet from these events to share what is happening with our followers. 



Replies and direct messages


We are not able respond to clinical or medical questions via our social media sites, but we will signpost you to where to get information, advice or support.



Twitter guidelines


We follow users who are relevant to our organisation, for example health and social care agencies and voluntary sector organisations. We do not automatically follow people or organisations that follow us.


Following other people or organisations does not imply endorsement of any kind on the part of our Trust.

We use a number of #hashtags for topics that we tweet about, they are:


#sharingstories - follow this hashtag for tweets about our sharing stories campaign

#lypftbod - follow this hashtag for tweets about our Board of Directors

#lypftcog - follow this hashtag for tweets about our Council of Governors

#lypftbyt- follow this hashtag for tweets from our quarterly Building your Trust events

#lypftdiversity - follow this hashtag for tweets from our quarterly Diversity and Social Inclusion Forum events

#lypftsun -  follow this hashtag for tweets from our service user network events

#lypftknowcafe - follow this hashtag for tweets from our Knowledge Cafe engagement events 


Facebook guidelines


We would like to encourage people who ‘like' or ‘follow' our Facebook page to get involved in conversation with us. We will always remove any unsuitable content as soon as we become aware of it. We are only responsible for content uploaded by our Communications & Engagement Team.



Other social media platforms


We have a number of other social media sites including YouTube , Flickr and a blog. Both YouTube and Flickr are set up to host our multimedia content such as pictures and videos. These sites are linked in directly to our Facebook and Twitter to help provide a more interactive online presence. Content is managed by the Trust's Communications Team and we will remove any unsuitable or offensive comments about our content as soon as we become aware of it.



Social media accounts used by our staff:


Jill Copeland, interim chief executive: @jillcopeland

Beverley Murphy, chief nurse and director of quality assurance: @bevsmurphy


Social media accounts used by our services and partner projects:


Leeds Club Drug Clinic: Facebook page

The Andrew Sims Centre: @AndrewSimsCtr

LYPFT Library Services: @LYPFTlib

LYPFT Research & Development @LYPFTResearch

York Community Recovery Team: @VocYork

Your Health Matters: Pinterest page 

Easy on the I: @easy_on_the_i 

Get Me? Campaign: Facebook page

Love Arts Festival: @LoveArtsLeeds and Facebook page

Love Music Leeds: @LoveMusicLeeds and Facebook page

Arts and Minds Network: @ArtsMindsLeeds and Facebook page


We are supporting and encouraging staff and services to utilise social media to share information about their work, and to connect with people and organisations online. We hope to update this section in the future as more of our professionals and services develop an online presence.



A set of guidelines have been developed jointly by health and social care organisations in Leeds. We have worked together on the guidelines to help staff who use, or are considering using, social media across the four organisations in a professional capacity. We hope you will find them helpful, but please remember they are guidelines, not rules! They are for employees of the following organisations:

Leeds City Council
Leeds and York Partnership NHS Foundation Trust
Leeds Community HealthCare NHS Trust
Leeds Teaching Hospitals NHS Trust

Click here to read the guidelines. They will be reviewed again in October 2014. If you have any questions, please contact the relevant communications team.

Press and media


The Trust Twitter stream and Facebook page is not intended for use by the media, however, we are happy for news stories to be taken from our feeds. If you are a member of the media and have a query or concern, please contact our Communications & Engagement Team on 0113 305 55989 or email